The Castell is 111

castell21907

The A.W. Faber Castell turned 111 this year. If the brand’s longevity is surprising, its origins are even more so. The brand was cultivated by Count Alexander zu Castell-Rüdenhausen, the new head of A.W. Faber (having married Baron Lothar’s granddaughter Ottilie in 1898). He had no experience in the pencil industry, but was determined to create a flagship brand for the company (which, as Petroski has noted, was in response to the success of Hardmuth’s Koh-I-Noor pencils). The first Castell pencils were made available in 1905 but it seems that they took a little while to make it to North America. This article from 1907 sets the scene:

The American Stationer

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One Response to The Castell is 111

  1. memm says:

    What a great tribute! Thanks for your efforts. I forgot that you have the Jubilate gross. The most beautiful of them all is the short silver extender, though (in my opinion).
    Happy birthday!

    Like

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