A.W. Faber-Castell: Welt im Film

Beginning in May, 1945, the American and British occupying powers produced a newsreel called Welt im Film. Its purpose was political: to reeducate the German population, and to supplant the ideology of National Socialism with notions of democracy. To that end the effort was initially unsuccessful, for after more than twelve years of relentless propaganda German citizens were wary of any political messages in their media.

The Allied Powers would gradually reduce the policy content in the newsreels and replace it with more examples of human interest stories, as well as showcasing the rebuilding of German industry.

Here are two examples of Welt im Film, from 1946 and 1948 respectively, both of which feature pencil production at A.W. Faber-Castell. I have reformatted the videos for HD, and did some slight corrective work in an effort to improve the quality of the image.

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One Response to A.W. Faber-Castell: Welt im Film

  1. memm says:

    Thanks for sharing this.
    I was very impressed how fast the leads get put into the slats!
    The background music is great and it did remind me of Tom & Jerry cartoons (the Hanna Barbara, ones not the psychodelic Deitch and Snyder ones).

    Like

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