Category Archives: Typography

When is Frutiger not Frutiger?

Posted on October 12, 2014 by

When it is (likely) Zurich Bold. NB: It may ultimately be a logotype, since the top bar of the “F” is slightly altered.

Posted in Typography | Tagged | 3 Comments

In Praise of etaoin shrdlu

Posted on September 12, 2012 by

The Linotype Machine revolutionized printing in the late 19th century. Its name is derived from its ability to compose “one line of type” at a time, which was vastly superior to hand-setting of type. It worked much like a typewriter, … Continue reading →

Posted in Typography | Tagged , | 6 Comments

Of Catalogs and Time Machines.

Posted on June 23, 2012 by

On the surface, it appears to be a 1995 supplies catalog for design professionals. But actually it’s an exquisite, 311-page testament to times-gone-by. The layout is beautiful—the compressed Garamond body text and the bold, sans-serif titles remind me of Apple … Continue reading →

Posted in Pencils, Stationery, Typography | 7 Comments

The Amperclef (or, Why I Don’t Write Ampersands)

Posted on May 21, 2012 by

I have nothing against the ampersand. In fact, I think it’s one of the most interesting characters in all of typography—it may even be my favorite. Even the etymology of its name is a story worth telling. The problem is, … Continue reading →

Posted in Typography | 9 Comments