Category Archives: Typography

When is Frutiger not Frutiger?

When it is (likely) Zurich Bold. NB: It may ultimately be a logotype, since the top bar of the “F” is slightly altered.

Posted in Typography | Tagged | 3 Comments

In Praise of etaoin shrdlu

The Linotype Machine revolutionized printing in the late 19th century. Its name is derived from its ability to compose “one line of type” at a time, which was vastly superior to hand-setting of type. It worked much like a typewriter, … Continue reading

Posted in Typography | Tagged , | 6 Comments

Of Catalogs and Time Machines.

On the surface, it appears to be a 1995 supplies catalog for design professionals. But actually it’s an exquisite, 311-page testament to times-gone-by. The layout is beautiful—the compressed Garamond body text and the bold, sans-serif titles remind me of Apple … Continue reading

Posted in Pencils, Stationery, Typography | 7 Comments

The Amperclef (or, Why I Don’t Write Ampersands)

I have nothing against the ampersand. In fact, I think it’s one of the most interesting characters in all of typography—it may even be my favorite. Even the etymology of its name is a story worth telling. The problem is, … Continue reading

Posted in Typography | 9 Comments